Designer Jessica Yuda-Humer started making jewelry in 2013 while living in Hawaii and working for the Leukemia & Lymphoma Society. Touched by the strength and resolve of the patients and their families, she began taking jewelry classes to make gifts for them. Each piece was made from ocean-tumbled sea glass or found shells. Over time Jessica started hand-crafting high-end pieces for custom orders and decided to form a business. She chose the Hawaiian word Wailani, meaning “Heavenly Waters” because the ocean was her first love, and her connection with the sea and the beautiful creatures within always left her inspired. Wailani Jewelry pieces soon became sought after in Hawaii and around the world, with Jessica taking regular trips to Japan for shows and events.
In 2015 while attending a trade show in Las Vegas, Jessica met people in the beauty industry who shared concerns about ethical practices and laboratory testing. Being an animal lover, Jessica learned more about the issue and what animal testing really meant. Horrified, she sought to do something about it. Working with her contacts, she developed a line of nail polish that would not only be vegan and cruelty-free, but also nontoxic. Wailani Nail Polish was born out of a desire to contribute products to the market that benefit and not harm.
In 2018 Wailani Jewelry became Wailani Beauty and partnered with Rescue & Freedom Project, a US based non-profit organization dedicated to rescuing and rehabilitating animals from laboratory experiments, shelters, and abuse from around the world. Wailani Beauty continues to grow and is dedicated to a positive change for both the human and animal world.