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Wailani Beauty Founder and President Jessica Yuda-Humer started making nail polish as a hobby in 2015 while living in Hawaii.  She was immersed in a natural environment wanted a clean alternative to what she could find in the stores. 

Jessica's husband works in the aesthetics industry and while accompanying him to a trade show in 2015, she met people in the beauty industry who shared concerns about ethical practices and laboratory testing.  Being an animal lover, Jessica learned more about the issue and what animal testing really meant.  Horrified, she sought to do something about it.  Working with her contacts, she created Wailani Beauty and developed a line of nail polish that would not only be vegan and cruelty-free, but also nontoxic.  Wailani Beauty was born out of a desire to contribute products to the market that benefit and not harm. 

In addition to running Wailani Beauty, Jessica now volunteers with Camp Cocker Rescue, and animal rescue and rehabilitation is at the center of all she does.